https://www.katebosco.com/case-studies daily 0.75 2026-06-22 https://www.katebosco.com/case-studies/why-i-stopped-chasing-conversions-and-started-building-demand-e4h49-gxpsy-73efx-b5xwf-bjhhl-cnznn monthly 0.5 2026-06-18 https://www.katebosco.com/case-studies/why-i-stopped-chasing-conversions-and-started-building-demand-e4h49-gxpsy-73efx-b5xwf-bjhhl monthly 0.5 2026-06-18 https://www.katebosco.com/case-studies/why-i-stopped-chasing-conversions-and-started-building-demand-e4h49-gxpsy-73efx-b5xwf monthly 0.5 2026-06-18 https://www.katebosco.com/case-studies/why-i-stopped-chasing-conversions-and-started-building-demand-e4h49-gxpsy-73efx monthly 0.5 2026-06-18 https://www.katebosco.com/case-studies/why-i-stopped-chasing-conversions-and-started-building-demand-e4h49-gxpsy monthly 0.5 2026-06-18 https://www.katebosco.com/case-studies/why-i-stopped-chasing-conversions-and-started-building-demand-e4h49 monthly 0.5 2026-06-18 https://www.katebosco.com/case-studies/why-i-stopped-chasing-conversions-and-started-building-demand monthly 0.5 2026-06-18 https://www.katebosco.com/case-studies/authentic-leadership monthly 0.5 2026-06-18 https://www.katebosco.com/case-studies/personal-leadership-model monthly 0.5 2026-06-18 https://www.katebosco.com/home daily 1.0 2026-06-22 https://images.squarespace-cdn.com/content/v1/5f7362566b0bb01fa8c3952a/aee95232-6e5b-4ebb-9f05-451e90aecebc/linkedin+image.png Home - About My marketing plans answer to business metrics, not marketing metrics. I lead demand generation for companies operating in the hardest markets to market — cybersecurity, AI logistics, space tech, developer tools. These aren't industries where you can borrow a generic SaaS playbook; the buyers are technical, the sales cycles are long, and the positioning has to be as precise as the product. That's the work I'm drawn to. I build the bridge between deep technical infrastructure and demand programs that actually move pipeline — using programmatic media, precision targeting, and a level of attribution rigor that holds up when someone asks "why this channel, why this spend." I care less about driving traffic and more about driving sales velocity and win rate, because those are the numbers that actually mean something to a business. What hasn't changed as I've grown from running paid media campaigns to leading demand strategy end-to-end is the instinct to treat every dollar of spend like it has to earn its place. https://www.katebosco.com/work-experience daily 0.75 2026-06-22 https://www.katebosco.com/contact daily 0.75 2020-10-08 https://www.katebosco.com/portfolio daily 0.75 2026-06-16