“Opportunities don't happen, you create them.”
-Chris Grosser
Director of Demand Generation
VSSL Agency
I lead demand generation strategy across a portfolio of clients in cybersecurity, AI logistics, and space tech — markets where the buyer is technical, the sales cycle is long, and generic playbooks don't hold up. Rather than owning any single channel, I set the strategic direction across the full demand function, and I've made AI a core part of how that strategy gets built and executed — using it to move faster on research, targeting, and optimization across disciplines that used to operate in silos. I'm accountable for the metrics that matter to the business: sales velocity, win rate, and pipeline quality, not just volume. Beyond strategy, I work closely with clients to translate deep technical infrastructure into positioning that actually resonates with the people buying it.
Paid Media Strategist
VSSL Agency
I moved into a strategic role overseeing media planning and channel strategy across a portfolio of B2B and technical clients, working directly with account leadership to shape how budget, targeting, and creative came together to hit pipeline goals. This role sharpened my focus on attribution — making sure every channel could justify its place in the mix.
Senior Paid Media Manager
VSSL Agency
I took on a larger and more complex book of business, managing campaigns across Google, Microsoft, Meta, and LinkedIn for clients with longer, more technical sales cycles. I built out reporting and optimization processes that gave clients clearer visibility into what was actually driving results, not just what was generating clicks.
Paid Media Manager
VSSL Agency
At a full stack, brand-first marketing agency, I manage $250K+ in monthly ad spend across Google Ads, Microsoft Ads, Meta Business Suite, Reddit Ads, and LinkedIn Campaign Manager. I specialize in lead generation for B2B SaaS and B2C e-commerce clients, building detailed projections and proposals tied to each client's specific goals. I deliver weekly and monthly reporting through Looker Studio, and use tools like CallRail, Funnel.io, Unbounce, Salesforce, Google Analytics, and GA4 to close data gaps and sharpen campaign insights and optimizations.
Paid Media Specialist
The Muses Digital
I served as the sole PPC strategist and manager for a full-service digital agency, running paid campaigns across Google, Facebook, and Microsoft Ads for clients ranging from e-commerce to business services. I pushed performance further than the ad platforms alone could by optimizing landing pages and implementing CallRail and Hotjar to understand what was actually happening after the click. I built and presented detailed client reporting in Looker Studio, translating campaign data into decisions clients could act on.
Tasting Room Associate
Leelanau Cellars
I worked as a tasting room associate for Leelanau Cellars, one of the largest wine distributors in Michigan, helping launch their new Farm Fresh brand. I focused on creating a strong guest experience — educating visitors during tastings and helping shape how the brand came across in person — while also handling sales transactions and merchandise display.
Marketing Research Team Member
Care Virtue
As part of a University of San Diego research team, I worked on a market research engagement for Care Virtue, conducting in-depth interviews and statistical analysis to inform recommendations on how they could better meet their customers' needs. The project gave me an early foundation in hypothesis-driven research and unbiased interpretation of qualitative and quantitative data.
Marketing Analyst
San Diego Consulting Group
At San Diego Consulting Group, I worked across SEO, website optimization, content, email marketing, social strategy, and community outreach. My main project was a webinar series on the economics of big data, where I led independent analysis and market research to shape recommendations I then presented directly to senior professionals.
Google Ads Coordinator
University of San Digo
In a class project, I ran Google Ads targeting prospective students and parents in Texas on behalf of the University of San Diego, working with one other student to develop campaign themes around study abroad and financial aid. We conducted weekly keyword research and iterated on headlines, sitelinks, descriptions, and paths based on performance data. Our campaign outperformed every other group that semester — including those targeting California, where USD is most commonly searched.
Growth and Marketing Intern
Done. Health
At Done, an early-stage health startup, I owned content creation across social, paid ads, and blog, and used member research and data to sharpen how we targeted potential customers. Working closely with the CEO in frequent growth meetings, I helped expand Done's reach into new channels and build trust within the community — experience that gave me a firsthand look at how a startup actually grows from the inside.
Social Media Consultant
Modesto Jet Center
I worked with Modesto Jet Center during a full brand transition following new ownership, leading a social media audit that identified target customer profiles and mapped the competitive landscape. I established platform-specific goals and a creative direction for the brand's new aesthetic, and partnered closely with the marketing director on the new logo design and broader relaunch.
Social Media Marketing Intern
Party Fitness
As part of a USD social media marketing class, I worked on a team to strengthen Party Fitness's brand image — conducting member research, building persona profiles, running a social media audit, and managing a content calendar alongside A/B ad testing and a brand photoshoot. We reported on findings and adjusted strategy weekly, which sharpened how I think about pairing creative decisions with data to actually move a business forward.
Commercial Real Estate and Property Management Intern
Yackzan Group
At Yackzan Group, I worked directly with the organization's President on lease review, negotiation, and permitting for a large-scale property development — attending planning meetings with the city, architects, and lawyers, and getting direct exposure to how complex real estate projects actually come together. I also rebuilt the company's website and updated its CoStar profile.
Social Media Marketing Intern
Sommailier
At Sommailier, I worked during their early launch phase, independently building and managing a content calendar across social media platforms, and creating and running email ad campaigns. I worked closely with the CEO, regularly discussing performance and findings from both channels — early exposure to how social and email work together as part of a broader marketing system.